Phase 1: Design


Is the proposed innovation able to be easily utilized by families of diverse economic, social, and cultural backgrounds? Is it functional across disciplines/users?


How easily will the proposed innovation be evaluated in order to determine its efficacy (in both lab testing and in the real world)? Is the proposed innovation measurable among various audiences?


Does the proposed intervention compel users to utilize the technology often and/or for long periods of time? Does it fit into daily life? Is it fun to use?


Does the applicant present a theory or explanation of how the proposed innovation would promote healthy behaviors?

Phase 2: Development and Small-Scale Testing


How did the intervention impact outcomes for providers and patients? What did data show?

Evidence Base

Is the intervention grounded in existing science related to improving health care and related services for pregnant women?


Was the intervention compelling to users and did it encourage users to use the technology often? Did users want to continuously engage with the technology?


How feasible is the intervention? How much support for implementation will the intervention require (estimated financial and time commitment)?

Phase 3: Scaling


How effective was the intervention when implemented at scale? Did the impacts from Phase 2 remain consistent?


How feasible was the intervention on a larger scale? How much support for implementation did the model require (financial and time commitment)? How challenging was the actual program implementation?


How costly was the intervention in a real-world setting? How likely are cost efficiencies for program delivery at greater scale? Can the innovation be used in other communities? Can the device be used in existing platforms?